ABOUT
My name is Kim Marchbank and I help Proptech, security and real estate companies create go-to-market and brand strategies to accelerate revenue growth and ensure a seamless customer journey. I have over 20 years of marketing leadership and strategy experience in B2B, B2B SaaS and B2C working with growing startups and small to mid-size companies.
As your fractional CMO, I act as your part-time marketing strategist for your business to help set strategic direction and orchestrate marketing implementation using internal and external resources.
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Services include:
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Strategic Planning
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Brand Management
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Marketing Campaign Planning
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Analyzing Data
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Budget Management
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Team Management
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Strategy Implementation
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Website Design & Development
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Social Media Management
Cost Effective Flexibility
As your part-time or fractional CMO we can tailor services to your needs and resources. Fractional CMOs are typically engaged on a part-time basis, allowing organizations to access high-level strategic marketing expertise without the cost of a full-time executive. Your organization can scale up or down based on your marketing needs without the commitment of a long-term contract. This flexibility is particularly valuable for businesses experiencing growth, undergoing changes, or launching new initiatives.
Specialized Expertise
We have diverse industry experience and can bring specialized skills that may be lacking within your existing marketing team. This includes areas like digital marketing, branding, lead generation, and strategic planning. As your fractional CMO, we can quickly assess a company's marketing needs and implement strategies for immediate impact which can lead to faster results compared to a new full-time hire who may require a longer onboarding period.
Access to Resources
Fractional CMOs often have extensive networks and connections. This can be valuable for accessing partnerships, influencers, vendors and other marketing resources that can contribute to the success of your marketing initiatives.
Strategic Planning & Execution
Fractional CMOs specialize in strategic planning and execution. We develop and implement comprehensive marketing strategies aligned with your business goals, ensuring a cohesive approach across various channels. With diverse industry experience, we bring specialized skills that may be lacking within your existing marketing team. This includes expertise in areas like digital marketing, branding, lead generation, or strategic planning.
Your organizations fractional CMO includes:
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A fractional Chief Marketing Officer (CMO) for your business for 10 hours per week
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Deploys the Functional Marketing® Framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more
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Functional Marketing® Systems Map delivered after the first 30 days
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Quarterly Planning calls quarterly, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the team
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Hire, train, evaluate and fire vendors, employees, & contractors
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3-month minimum commitment (short-term, high-octane)
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Your organizations fractional CMO includes:
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4-hour strategy session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.
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7-to-14-day preparatory period via email correspondence
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Delivery includes immediate marketing punch list, list of blind spots, and marketing campaigns for next 1-6 months
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Investment: Starting at $7,500 + travel
As your CMO consultant I will:
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A fractional CMO leading your team as a strategic advisor
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Available after at least one 90-day sprint with Modern Day Engaged or a Half-Day Consultative Strategy Session
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Quarterly planning calls quarterly; Sprint planning calls led twice-monthly
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Unlimited email correspondence
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Grow long-term with the least financial risk
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Access to our marketing campaign standard operating procedures (SOPs)
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6-month commitment